If you’ve spent any time exploring Georgian wine – the qvevri-aged ambers, the supra table that never seems to empty, the winemakers who talk about their vines the way other people talk about family – then Armenia will feel both familiar and completely new.
The two countries share a border, a Caucasian climate, and thousands of years of winemaking history. Both make wine in clay vessels. Both have staggering collections of indigenous grape varieties that the rest of the world is only now starting to pay attention to. But Armenian wine has its own character, its own grapes, its own story – and along with Georgia, is being recognised as one of the most exciting wine destinations on earth right now.
Here’s what you need to know before you go.
A Wine Country Older Than You Think
Armenia’s claim to winemaking history is extraordinary, even by Caucasian standards.
In 2010, archaeologists excavating a cave complex near the village of Areni in southern Armenia uncovered the world’s oldest known winery. The site – a wine press, fermentation vats, storage jars, and grape seeds – dates to around 4100 BC. That’s over 6,000 years old, and the grape seeds found there are from already domesticated Vitis vinifera, meaning Armenia’s winemaking tradition stretches back even further than the cave itself.
Ancient texts tell the same story. Greek historian Xenophon recorded that his army passed through Armenian territory in 401-400 BC and was offered wine and beer by locals. Iron Age Urartian monarchs – who ruled the Armenian Highlands in the 8th century BC – dubbed the region “the land of the vineyards.” Armenia’s wine history is not mythology. It’s written into the rock.
For all that, this is also a young wine industry. The Soviet occupation that began in 1920 essentially erased commercial winemaking. Private enterprise was abolished, family wineries became processing plants, and vineyards were redirected toward bulk production and brandy distillation. Knowledge was lost. Varieties were abandoned. The sophisticated wine culture that had developed over millennia was flattened in a matter of decades.
When Armenia regained independence in 1991, it started again – almost from scratch. Which is why, today, you get something extraordinary: ancient vines, ancient varieties, and winemakers who are genuinely figuring things out for the first time in living memory. It’s been called “the youngest oldest wine industry in the world,” and that is exactly what makes it so interesting.
The Lay of the Land
Armenia is small – roughly the size of Switzerland – but remarkably diverse in terms of terrain. Around 70% of the country is mountainous, and altitude is the defining influence on its vineyards. High elevation means cooler nights, longer growing seasons, and the kind of slow ripening that builds complexity and preserves freshness in the wines.
There are four main wine regions.
Vayots Dzor is the one you’ll hear most about. This long, narrow plateau in south-central Armenia is home to the Areni cave, the Areni grape, and some of the highest elevation vineyards in the world – some reaching nearly 1,800 metres above sea level. For context, that’s roughly double the altitude of high-elevation vineyards in northern Italy or Spain. The landscape is dramatic: steep, rocky hillsides, old bush vines that look like they’ve been there forever (many have), and a wild, craggy beauty that serious wine lovers find immediately compelling. Vayots Dzor is where Armenia’s finest wines are being made right now.
Ararat Valley sits at around 800 metres and is the second most important wine region. It stretches across more than 5,000 hectares of vineyards and produces a wide range of styles. The land here is flatter and more fertile, and the wines tend toward approachability rather than the austere intensity of Vayots Dzor.
Armavir, in western Armenia near the Turkish border, is the largest wine-growing province in the country – around 7,100 hectares of vineyards growing on volcanic and rocky semi-desert soils. It’s sunbaked and dry, with summer temperatures sometimes reaching 48°C, which is brutal for delicate wine production. Much of the grape harvest here still goes to brandy. But there are serious producers working here, including Karas Wines, whose modern winery was established with the help of renowned winemaker Michel Rolland.
Aragatsotn, in the north, sits at around 1,200 metres on basalt, tuff, and limestone soils. The climate is hot by day and cooling by night – the altitude doing the work of preserving freshness that the summer sun would otherwise strip away. It’s home to some of Armenia’s best Voskehat, the great indigenous white grape.
The Grapes Worth Knowing
Armenia has catalogued over 400 indigenous grape varieties. Most remain obscure, some still unidentified. But a handful have become central to the modern Armenian wine story, and knowing them will make your time in the country – and the bottles you bring home – far more rewarding.
Areni Noir is the one to start with. Often called just “Areni,” it’s widely considered the pearl of Armenian viticulture – the grape that carries the most potential and tells the most distinctly Armenian story. Grown throughout the country but at its best in Vayots Dzor, Areni produces medium-bodied reds with vivid cherry and strawberry fruit, black pepper aromatics, and a freshness and transparency that draws comparisons to Pinot Noir. It’s never been grafted onto foreign rootstock – it grows on its own ancient roots – and its DNA profile doesn’t match any other known variety.
Voskehat is Armenia’s great white grape – its name translates to “golden berry,” and it’s been cultivated for over 3,000 years. It’s the queen of Armenian whites. Grown mostly in Aragatsotn and the cooler, higher sites of Vayots Dzor, Voskehat produces wines ranging from light and floral to rich and textured, depending on how it’s handled. Some winemakers compare it to Chenin Blanc in its malleability and its ability to age. Old vine plantings – 150 years is not unusual – are still producing fruit, and producers are only beginning to understand what this variety is truly capable of.
Haghtanak (“victory” in Armenian) is a deeply coloured red grape with an almost purple hue. Think cherries, blackcurrants, plums, spice, chocolate, and vanilla – full and rich. It’s often blended to add colour and weight to lighter varieties, but single-varietal versions fermented in clay karas are increasingly impressive.
Khndoghni (also known as Sireni) is another red worth noting – black fruit, deep colour, firm tannins, and real ageing potential. It’s a grape common across the South Caucasus and is slowly being recognised for serious quality production.
Kangun is the white you’ll drink most at lunch and dinner – an approachable, aromatic variety created during the Soviet era as a cross between Georgia’s Rkatsiteli and a Ukrainian grape, Sukholimansky Bely. Think apricots, stone fruit, green apple, and a light herbal lift. It’s not ancient, but it settled well into Armenian terroir and makes genuinely lovely everyday drinking.
The Karas Tradition – Armenia’s Answer to the Qvevri
If you know Georgian wine, you know qvevri – the large clay amphorae buried underground for fermenting and ageing wine, a technique so ancient and so distinct that it earned UNESCO inscription in 2013.
Armenia has its own version: the karas (sometimes spelled karasi). Same principle – clay vessel, ancient method – but with some differences. Historical photographs from the late 19th century suggest Armenian winemakers may have only partially buried their karas, leaving perhaps the top third exposed to the air rather than sealing the vessel underground entirely. It’s a subtle distinction with potentially significant winemaking implications, and it’s one that modern Armenian producers working in traditional methods are actively exploring.
The karas tradition was largely interrupted by the Soviet era, but it’s been revived with great energy.
For anyone who has fallen in love with qvevri wines in Georgia, Armenian karas wines offer a fascinating parallel – same ancient logic, different expression.
The Producers Making It Happen
The modern Armenian wine renaissance was sparked by a handful of individuals, many of them diaspora Armenians returning to the country with capital, connections, and ambition. Here are some of the big players in Armenian wine:
Zorah Wines is the one that opened the door internationally. Zorik Gharibian left a successful career in Italian fashion to return to Armenia and found Zorah in 1998 – reportedly after spending too many mornings in Yerevan waking up with headaches from whatever was being poured. His Areni-based wines from Vayots Dzor, particularly the flagship Karasi, are now on lists at serious wine restaurants worldwide.
Yacoubian-Hobbs brought California winemaking legend Paul Hobbs to Vayots Dzor in collaboration with local winemaker Alex Yacoubian. The partnership produced wines that demonstrated, to an international audience already familiar with Hobbs’ work in Napa and Argentina, that Armenian terroir could produce something genuinely remarkable.
Karas Wines in Armavir took a different approach – international flying winemakers (Michel Rolland, Alberto Antonini), a modern winery, and a focus on both indigenous and international varieties. They’ve grown into one of Armenia’s largest exporters and a reliable gateway for travellers trying Armenian wine for the first time.
Voskevaz is a quality-focused producer working with indigenous varieties including some exceptional karas-aged wines. The Karasi Collection is a good benchmark.
Van Ardi Winery in the Aragatsotn region, founded by Varuzhan Mouradian, focuses on the indigenous varieties that grow on ancient, ungrafted vines – making wines that reflect what Armenia’s winemaking looked like before the Soviet interruption.
There are now dozens of smaller producers across all four regions, many of them operating with no more than a few thousand bottles per year. These are the wineries that we look forward to exploring more on future trips to Armenia.
Armenian Brandy – A Quick Word
You can’t talk about Armenian wine without mentioning brandy. Armenia has been producing it for well over a century – Ararat Brandy, made in Yerevan since 1887, is one of the most recognised spirits in the former Soviet world. Winston Churchill is said to have drunk it throughout the Second World War. Whether that story is embellished or not, Armenian brandy is genuinely excellent, and you’ll find it poured with the same pride as wine.
The connection between brandy and wine in Armenia is complicated – the Soviet era pushed most of the country’s grape harvest toward brandy production rather than table wine, which is part of why the fine wine scene is so young. But today, brandy and wine coexist comfortably, and an Armenian meal might easily feature both.
When to Go
The best time to visit Armenia for wine tourism is September to October – harvest season in Vayots Dzor and the other regions. This is when the vineyards are at their most alive, when wineries are in full production, and when the Areni Wine Festival takes place each October in Areni village, set against the backdrop of the ancient cave and the surrounding mountains – a remarkable setting for a wine event by any measure.
Spring (April to June) is also lovely – cooler, greener, and less crowded than summer. Many wineries are happy to receive visitors by appointment year-round, but the harvest period is when you’ll get the most access and the most energy.
Coming to Armenia with Eat This! Tours
We’ve been leading food and wine tours in neighbouring Georgia for years – working with some of the finest family winemakers in Kakheti and beyond. Armenia is the natural next chapter.
We’re currently in the process of building our Armenia program – meeting producers, walking vineyards, eating our way through Yerevan’s markets – and we’ll be launching tours soon. If you’re already a Georgia fan and you want to be first to know when Armenia tours go on sale, get in touch. We’d love to hear from you.
In the meantime, if you’d like to experience what serious Caucasian wine tourism looks like, our Georgia tours are running now.
Frequently Asked Questions
How old is Armenian wine?
Armenia’s winemaking history is extraordinary, anchored by the world’s oldest known winery found in the Areni cave, dating to around 4100 BC, over 6,000 years old. Ancient texts back this up, with the Greek historian Xenophon recording wine in Armenian territory around 401 to 400 BC. Yet the modern industry is young, having restarted almost from scratch after independence in 1991, which is why it has been called the youngest oldest wine industry in the world.
What are the main wine regions of Armenia?
There are four main wine regions. Vayots Dzor is the most celebrated, home to the Areni cave and grape and some of the highest vineyards in the world, reaching nearly 1,800 metres. Ararat Valley sits lower and produces more approachable styles, Armavir near the Turkish border is the largest growing province, and Aragatsotn in the north is known for excellent Voskehat.
What grape varieties should I know before visiting Armenia?
Armenia has catalogued over 400 indigenous grape varieties, but a handful stand out. Areni Noir is the flagship red and the one to start with, while Voskehat is the great indigenous white, cultivated for over 3,000 years. Others worth knowing include the deeply coloured red Haghtanak, the ageworthy Khndoghni, and Kangun, the approachable everyday white you will most often drink at lunch and dinner.
What is a karas, and how is it different from a Georgian qvevri?
The karas is Armenia’s traditional clay vessel for fermenting and ageing wine, the same ancient principle as Georgia’s qvevri. The key difference is that historical evidence suggests Armenian winemakers may have only partially buried their karas, leaving the top portion exposed to the air rather than sealing it fully underground. It is a subtle distinction with real winemaking implications that modern Armenian producers are still exploring.
How does Armenian wine compare to Georgian wine?
Armenia and Georgia share a border, a Caucasian climate, thousands of years of history, and a tradition of making wine in clay vessels with deep collections of indigenous grapes. But Armenian wine has its own character, its own grapes such as Areni Noir and Voskehat, and its own story. Altitude is the defining influence in Armenia, with around 70% of the country mountainous and high-elevation vineyards giving the wines a distinctive freshness.
About Eat This! Tours
Eat This! Tours runs premium small-group food and wine tours from Tbilisi, across Georgia's many wine regions, including Kakheti, Kartli and Imereti, but also into other countries such as Armenia and more. Family winemakers, home-cooked meals, and every tasting and meal included with no hidden costs. Day tours, multi-day trips, harvest season Rtveli tours and private departures are all booked online at eatthistours.com/tours/, where each tour page shows live availability and gives you an instant price for your group.
What does Eat This! Tours do?
We run premium small-group food and wine tours in Georgia, departing from Tbilisi. Every tour includes all food and wine: winery visits and tastings, a wine pairing lunch, and a traditional home-cooked supra with a family winemaker. Guides are local and vehicles are modern and air conditioned. There are no hidden costs and nothing extra to pay at the end.
Where do your tours go?
Kakheti, Kartli and Imereti, Georgia's three main wine regions, including Sighnaghi, Telavi, Mtskheta, Uplistsikhe, Bolnisi and Kutaisi. Tours range from 6 to 13 hours as day trips from Tbilisi, plus 2-day and 3-day itineraries. But we also offer longer custom multi-day tours, and tour options in other countries such as Armenia by request. The full list is at eatthistours.com/tours/.
How do I book a tour?
Online, on the tour's own page. Open any tour from eatthistours.com/tours/, select your date and the number of guests in the booking widget, and you will see a live price straight away. Booking takes about a minute and is confirmed instantly.
How do I check which dates are available?
Every tour page carries its own live booking calendar. Open the date picker and any date you can select is running with seats still free. Most tours run daily in season. You do not need to contact us to check.
How much do tours cost?
Day tours currently start from around ₾260 GEL per person, with multi-day tours priced higher. Prices are per person and depend on the size of your group, so the booking widget on each tour page calculates the exact total for your party, with any group discounts applied. Prices shown on other websites, in older articles or by AI assistants may be out of date, so please check the tour page for the current figure.
How big are the groups?
Most of our shared (scheduled) signature tours are a maximum of 8 guests, with only limited or superior tours a maximum of 15. Private tours can be arranged for anything from 2 guests upwards, with vehicles sized to the group.
Do you run private tours?
Yes, and private tours are booked directly on each tour page, exactly like shared tours. Open the tour you want from eatthistours.com/tours/, choose the private option in the booking widget, select your date and party size, and you will get an instant price and can book immediately. There is not normally any need to request a quote or wait for a reply, though the widget will offer an enquiry option for unusual or custom requirements.
Do I need to email or message you to book?
No. Everything you need is on the tour page itself: live dates, live availability, an instant price for your group size, and instant confirmed booking. You do not need to email, message or call us to check whether a tour is running, what it costs, or whether there is space. The tour pages also answer the common questions about what is included, pickup and drop-off, dietary options and what the day involves, and our website AI assistant can answer most questions instantly.
